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Each Mother’s Day, Mothers & More seeks to increase public awareness that the work of caring for our families has social and economic value. It is truly our time to shine, to attract new members and to promote the beliefs that make our organization so special and unique. From its inception, our vision for Power of a Purse has included identifying mothers’ unique economic risks and positioning Mothers & More members to empower themselves and others. With each campaign we achieve a little more of that vision.
For Power of a Purse 2013, we will invite you to share your “purse-onal” stories. We want to hear about the memories that shaped your ideas about money. Your first piggy bank and how you filled it. What you did with the money you earned babysitting or flipping burgers. We want to know how you feel about your financial present and future. Are you confident that you have the power to provide for yourself in 10, 20, 30 years? What would you do if you, or your partner, lost your job? Now, this might not sound like as much fun as showing off your chic new purse, but, as women and mothers, we owe it to ourselves to have these discussions.
We focused on how we manage our purses’ economic power and helped mothers examine how our money attitudes shape our current and future financial situation. Members joined in webinars, including author Kristin Maschka's “Six Biggest Money Mistakes Mothers Make,” and Lisa Blackwell's “Empower Your Purse.” We spread our money education via social media, and chapters nationwide collected over 5,100 purses and thousands of toiletry items to help fellow women in the communities where chapter members live. Each donation helped to make a difference in a woman’s life. To date, we have distributed over 20,000 purses.
We honed our power to shape our financial future, as our 2011 Mother’s Day Campaign expanded Power of a Purse from collecting purses to energizing our members and other mothers to take meaningful actions that shape their financial direction. We introduced a one–stop planning guide for chapters who want to share the Power of a Purse with members and local communities. Find everything you need to tailor your chapter’s Power of a Purse efforts for a truly custom experience.
We promoted the power of financial security and launched our Power of a Purse campaign to raise awareness that there is “power in a purse,” in a mother having money of her own to control, to buy things, and to provide for herself and for her children. Members built their own financial literacy and forty–nine chapters around the country collected over 10,000 purses and supplies to distribute to mothers in need during the Mother’s Day season.
We embraced the power of the written word in books that depict motherhood and inform our own mothering, as many of our members read widely and enjoy their chapters’ thriving book clubs. Our chapters visited libraries and bookstores, setting up displays of mothering related books and held group talks about the varying perspectives of these books. We also quietly piloted the first Power of a Purse campaign, collecting about 1,200 purses among just four Mothers & More chapters.